500,000+ Happy CustomersPain Relief Or Your Money BackFree Shipping on orders over $100500,000+ Happy CustomersPain Relief Or Your Money BackFree Shipping on orders over $100500,000+ Happy CustomersPain Relief Or Your Money BackFree Shipping on orders over $100500,000+ Happy CustomersPain Relief Or Your Money BackFree Shipping on orders over $100
The new Groove® Adjustable memory foam pillow is a revolutionary adjustable pillow ensuring neck pain relief for all body shapes and sizes. With four removable panels, the Groove® 2.0 can be customized to find the perfect height and depth for you.
Height Adjustable with four removable panels
Neck & Shoulder Pain Relief while you sleep
Tailored Comfort for all body shapes and sizes
Relieves Neck Pain
Improves Sleep Quality
Reduces Headaches
Choose your bundle
1 Pillow
$85.00$130.00
$85.00/ea
35% OFF
MOST POPULAR
2 Pillows
$125.00$260.00
$62.50/ea
52% OFF
+ FREE Shipping
Quantity selected exceeds current stock
★★★★★
loved by 500,000+ customers
FAST SHIPPING2–5 days across the US
RISK-FREE
100 Night Sleep Trial
Try the Groove® Adjustable Pillow for 100 nights in your own home. Build the height, sleep on it, and if it is not the right fit, send it back for a full product refund. Return shipping is not included.
Sleep on it for up to 100 nights.
Most customers feel the difference within the first week, but your body needs time to adjust to a new level of support. Take as long as you need.
No questions. No hassle.
Not loving it? Just email our team and we’ll arrange a full product refund. You don’t need to justify it.
Easy returns.
Just email our team and we’ll walk you through the simple return process. Return shipping is not included.
Adjust the height at home.
The trial gives you time to test the modular height layers through normal nights of back and side sleeping.
The 100-night trial starts on the date your pillow is delivered. Pillow must be returned within the trial period. Return shipping is not included. Refunds are processed within 5–7 business days of receipt.
Adding product to your cart
FAST Shipping Across the US
Recommended by 1000+ physical therapists & chiropractors For Their Patients With Neck Pain
Satisfaction Guaranteed 100 Night Free Trial
Groove® Adjustable Pillow 2.0
A modular memory foam pillow that can be height adjusted in just 30 seconds. With generic pillows, our bodies compensate for the wrong height by overworking or compressing our joints and muscles.
With five different combinations you can 'build' the Groove® Adjustable Pillow to match your shoulder height, reducing pain and eliminating poor sleep posture.
Product Information
Size and Dimensions
The Groove® Adjustable Pillow is 23.6 inches long and 13.7 inches deep with the height adjustable as follows:
The quilted jacquard outer can be machine washed at 30 degrees with your normal white bedding. Please do not wash the pillow itself.
The Groove® Adjustable 2.0 Pillow is covered by our 100 Night Sleep Trial; if you're not entirely satisfied, simply contact our friendly customer service team for a no-quibble refund.
The pillows are also covered by a 2 year manufacturer warranty; if the pillow fails outside of general wear and tear, we will be happy to provide a free replacement.
Who is it for?
Every body is unique, and small adjustments make a big difference for pain and discomfort.
The Groove® Adjustable Pillow is perfect pillow for side and back sleepers, especially:
~ Petite frames or those under 5'4" ~ Broad frames or those over 5'11" ~ Anyone who's sleeping position changes over time ~ Those who tried Groove® Original and need a different height
$85.00
Visa
Mastercard
American Express
Discover
Who is it for?
Every body is unique, and small adjustments make a big difference for pain and discomfort.
The Groove® Adjustable Pillow is perfect pillow for side and back sleepers, especially:
~ Petite frames or those under 5'4" ~ Broad frames or those over 5'11" ~ Anyone who's sleeping position changes over time ~ Those who tried Groove® Original and need a different height
$85.00
Visa
Mastercard
American Express
Discover
How Does it Work?
4 removable panels offer 3 overall heights, and 2 depths - adjusting the depth of the central 'groove' or raising the side panel height.
The Groove® Adjustable 2.0 alleviates neck stiffness and compression by matching the pillow height to your frame - aligning the head and spine, reducing headaches and shoulder pain.
3 Heights
Adjust in seconds
2 Depths
One Pillow, Five Options
Petite Height - Gentle Groove®
Regular Height - Gentle Groove®
Regular Height - Deep Groove®
Tall Height - Gentle Groove®
Tall Height - Deep Groove®
Groove® Adjustable
Vs Groove® Original
With the same, high-quality materials as our award-winning Groove® Original,
upgrade your sleep experience with the new Groove® Adjustable 2.0.
$85.00
Visa
Mastercard
American Express
Discover
Groove® Adjustable
Vs Groove® Original
With the same, high-quality materials as our award-winning Groove® Original,
upgrade your sleep experience with the new Groove® Adjustable 2.0.
$85.00
Visa
Mastercard
American Express
Discover
How High Should My Pillow Be?
The optimal pillow height is personal and reflects your unique anatomy. The Groove® Adjustable Pillow offers 3 varying heights to closely match your natural laying position.
• For broader shoulders or a longer neck – try the Groove® Adjustable on the taller setting
• For a narrower frame or petite neck, start with the lowest setting
Is Your Old Pillow Too Low?
The optimal pillow height is personal and reflects your unique anatomy. The Groove® Adjustable Pillow offers 3 varying heights to closely match your natural laying position.
• Compresses the neck
• Crushes the shoulder joint
• Causes numbness and tingling
Is Your Old Pillow Too High?
Stacking pillows or using a pillow that’s too high for your frame forces your neck and spine out of alignment, resulting in stiffness, strain and pain
• For broader shoulders or a longer neck - try the Groove® Adjustable on the taller setting
• For a narrower frame or petite neck, start with the lowest setting
Common Questions
About Groove® Pillows
Why should I choose an adjustable memory foam pillow?
After 7 rounds of re-development, the Groove® Original Pillow has enabled pain-free, deep sleep to over 30,000 customers.
However, we recognize that even then, one size doesn't fit all, and so the Groove® 2.0 Adjustable Pillow was developed to cater for a wider range of body shapes and sleep positions.
Suitable in particular for those who are 5'4" and under, 5'11" and over, or those who change position over time and want a pillow that adjusts with them.
We believe The Groove 2.0 Adjustable Pillow is the best side sleeper pillow, offering 3 overall heights, 2 groove depths for back sleeping and 2 cheek support heights for side sleepers.
Does an adjustable pillow solve chronic neck pain?
Neck pain occurs during sleep when your pillow doesn't perfectly match your anatomy, causing pressure, tension and stiffness. Choosing a pillow that fits your unique body and sleeping position offers the greatest potential to relieve pain, by aligning your spine and improving your sleep posture.
Can an adjustable pillow relieve my arm numbness or tingling?
The removable layers of the Groove®2.0 Adjustable Memory Foam Pillow allows you to find the exact pillow height, reducing pressure and eliminating tingling in your neck, arms and shoulders
Does an adjustable memory foam pillow help with headaches?
Yes! An adjustable memory foam pillow supports the natural curve of your neck, helping to prevent muscle tension and nerve compression that can trigger tension headaches from traditional pillows.
Can an adjustable memory foam pillow relieve shoulder pain?
By allowing you to adjust the height and firmness, an adjustable memory foam pillow helps relieve shoulder pain by keeping the spine properly aligned, reducing strain on shoulder muscles and easing pressure that can build up during sleep.
Can the Groove® Adjustable pillow help with snoring?
We designed the Groove® 2.0 to specifically tackle neck pain and posture issues. However, we get a lot of positive feedback from customers saying that the improved head and neck position has reduced their snoring in many cases - this is a result of the airways becoming less blocked thanks to sleeping in the correct position.
I've seen a lot of neck pain pillows online.What makes the Groove® 2.0 pillow unique?
Everyone's anatomy is different, and whilst an ergonomic pillow will likely improve neck pain for most people, being able to customise and adjust the Groove® 2.0 pillow to your own height needs gives that extra certainty of finding pain relief for both side and back sleepers.
How long does delivery take?
We ship across mainland USA in as little as 2 days from our east-coast warehouse.
Delivery is tracked, with tracking provided upon order confirmation.
Orders are dispatched in less than 24hours, Monday to Friday.
Rated 4.8 Out Of 5 By 13,203 Happy Customers
The Groove® 100 Night Sleep Trial
Many sleepers experience pain relief in just 2 nights, and almost everyone is sleeping better after their first week.
If however the pillow isn’t working as you’d hoped, return any Groove® Pillow to us for a no-quibble refund up to 100 days after delivery.
$85.00
Visa
Mastercard
American Express
Discover
Rated 4.8 out of 5 by 13,203 happy customers
The Groove® 100 Night Sleep Trial
Many sleepers experience pain relief in just 2 nights, and almost everyone is sleeping better after their first week.
If however the pillow isn’t working as you’d hoped, return any Groove® Pillow to us for a no-quibble refund up to 100 days after delivery.
I have tried probably 10 different pillows that all claimed to solve neck pain and none of them did. The groove adjustable pillow has done just that! I was worried it would be too firm but after a few nights sleep my neck feels great when I wake up. 10/10 would recommend this pillow
VD
Vanessa D.
Verified Buyer
I recommend this product
Rated 4 out of 5 stars
July 20, 2026
Really helps stiff neck
I have replaced my older groove pillow with a new adjustable pillow. But I’ve found myself going back to my old one! I think the new one is a tad too high and I need to make some adjustments but I’m not sure how to do it - all feels a bit complicated but I haven’t sat down and had a good look yet.
Anyway I would recommend groove pillows in general for neck issues. I still get pain in my shoulders and they haven’t helped with that but I have inflammation in a couple of joint so that would be a big ask.
NG
Nicola G.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
July 16, 2026
Pillow heaven!
This pillow has transformed my sleep, and I can finally get a good night's sleep without waking every hour.
SL
Susan L.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
July 13, 2026
Makes such a difference
I got the adjustable pillow as I have quite a small frame, and other similar, standard size pillows have made my stiff neck worse. This one has made such a difference with how I feel in the mornings! No headaches or stiff neck, it fits perfectly.
MD
Maureen D.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
June 29, 2026
Love it
Have had my fair share of pillows over the past year as I deal with cervical disc bulges. Too high, too low, too soft, too hard. Finally…a pillow I can customize. Has been great.