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CLINICALLY ENDORSED · ORTHOPEDIC DESIGN · 7TH GENERATION

The only pillow designed around the anatomy of neck pain.

Engineered with spinal consultants, recommended by 850+ physical therapists and chiropractors, and used by over 500,000 people with chronic neck and back pain.

4.8 / 5 — 12,000+ verified reviews

SHOP THE GROOVE® See the science ↓
  • 100-Night Trial
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  • 2-Year Warranty
  • Fast 2-5 day US shipping
★★★★★

I have terrible neck problems. I go to the chiropractor 3 times a week, but since my pillow wasn't good it was only helping on a limited basis. I started using this pillow and my neck has never felt better.

Jennifer R.· Verified Buyer

MEMORY FOAM PILLOWS

Elevate your sleep experience with a selection of our best-selling memory foam ergonomic pillows designed to provide relief from pain and discomfort.

The Original Groove® Pain Relief Pillow - No. 1 Pillow For Neck Pain
12929 Reviews

The Original Groove® Pain Relief Pillow - No. 1 Pillow For Neck Pain

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The Proud Winner of Multiple Awards

Best Value Pillow for Neck Pain 2026

Our panel was pleasantly surprised with how the pillow relieved pressure around the neck.

Best Pillow for Neck Pain 2026

The Original Groove Pillow manages to be affordable without skimping on quality or performance.

Most Supportive Pillow 2026

This memory foam pillow cocoons your neck to provide maximum support while you slumber.

Endorsed by the professionals who treat neck and back pain.

Mr B. Chatterjee

Spinal Consultant Surgeon · MBBS MRCS, MSc (Distinction) FRCS (Tr&Orth)

"I recommend the Original Groove Pillow. We found the specialist groove to offer excellent comfort and flexible biomechanical positioning for different patient needs"

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★★★★★ 4.8 / 5 — 12,000+ verified reviews

The Original Groove® Pillow vs The rest

WORKS FOR BACK AND SIDE SLEEPERS

The science shows that for correct sleeping posture, you need less loft when sleeping on your back vs your side. You also need elevated panels to provide space for your shoulder. The Groove pillow is designed with both.

NO ERGONOMIC DIP FOR BACK SLEEPING

Many traditional memory foam pillows such as Tempur do not have these adjustments. This can exacerbate symptoms of neck and shoulder pain by compressing the spine forward when you sleep on your back.

48D MEMORY FOAM SUPPORTS THE HEAD AND NECK

Choosing the right density for your pillow ensures your spine is correctly supported and guarantees a comfortable night's sleep! We've improved our original Groove pillow seven times, making it comfier and more supportive with every new version.

TRADITIONAL PILLOWS LACK THE SUPPORT TO KEEP YOUR SPINE IN NEUTRAL ALIGNMENT

Normal feather based pillows have not changed for hundreds of years and the lack of support they provide, particularly over time, is a leading cause of neck pain.

Cruelty Free

Breathable

Most Reviewed
Pillow

Neck Support
Awards

Vegan

Rated 4.8 Out Of 5 By 12929 Happy Customers

The Science Behind Your Groove Pillow®

The Groove Original Pillow is the only orthopedic pillow on the market that is specifically designed based on the anatomy of neck pain.

Corrects poor sleep posture by bringing your neck and head into better alignment with your spine, distributing weight more evenly through the body

A unique overhang offers a cozy home for your shoulder, reducing 'bunching', the leading cause of tight shoulders and upper back.

Raised lateral sides offer chin and cheek support for side sleepers, reducing the 'flop' that comes when we fall asleep.

A unique cervical dip in the center cradles your neck when backsleeping, gently massaging the sore spots and keeping you still through the night.

$65.00
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What's under the cover?

1

Bamboo Charcoal Memory Foam

Molds to the unique shape of your head and neck for maximum support, with soft rebound for even more comfort. Germ-resistant and odor-eliminating for a fresh and fragrant night’s sleep.

1

Bamboo Charcoal Memory Foam

Molds to the unique shape of your head and neck for maximum support, with soft rebound for even more comfort. Germ-resistant and odor-eliminating for a fresh and fragrant night’s sleep.

2

Thermogenic Protective Inner

Regulates your temperature so your head stays cool at night and you don’t wake up too hot. Protects the memory foam from dust erosion so it can support your sleep for longer.

2

Thermogenic Protective Inner

Regulates your temperature so your head stays cool at night and you don’t wake up too hot. Protects the memory foam from dust erosion so it can support your sleep for longer.

3

Luxury Protective Cover

A touch of luxury - soft, elegant, and stylish. You’ll feel relaxed and pampered as soon as you lay down your head. Protects your pillow from stains and damage.

3

Luxury Protective Cover

A touch of luxury - soft, elegant, and stylish. You’ll feel relaxed and pampered as soon as you lay down your head. Protects your pillow from stains and damage.

The Original Groove® Pain Relief Pillow - No. 1 Pillow For Neck Pain
Rated 4.8 Out Of 5 By 12929 Happy Customers
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Our Customers Can't Stop Raving About The Original Groove® Pillow!

4.8
Rated 4.8 out of 5 stars
Based on 12,929 reviews
Total 5 star reviews: 10.6k Total 4 star reviews: 1.7k Total 3 star reviews: 537 Total 2 star reviews: 67 Total 1 star reviews: 34
95%would recommend this product
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12,929 reviews
  • DW
    Dawn W.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    April 26, 2026
    Groove pillow fantastic

    Only pillow we had never tried or even thought about due to the uncomfortable look. WHAT A GOOD CHOICE! We are totally surprised by the comfort and the superb support given by these pillows.

    Definitely recommend, no more aching shoulders or neck.

    Just wish we had found them earlier, would have saved a lot of money trying to find a perfect pillow over the last few years.

    Was this helpful?
  • DS
    Deborah S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    April 26, 2026
    So comfortable

    I have been experiencing neck pain for the best part of 6 months and I thave found it a challenge to find a pillow tgat is comfortable. I sleep on my side and back and this pillow is fantastic. At first I had to rember to use tge sides of the pillow when I am on my side and tge middle for on my back but after 2 weeks I don't even have to rhink about it. I love tge fact it is a British company and that if you buy two pullows it is a great price which was fantastic! My neck pain has gone and I feel relieved. A great product.

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  • HL
    helen l.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    April 26, 2026
    2nd purchase!

    I already have the groove pillow, its simply the most comfortable, supportive pillow I have ever owned, I find it really effective for spinal alignment while sleeping.

    This time my purchase was a Birthday present for a friend with neck pain, am sure it will help her too.

    Wouldn't hesitate to recommend.

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  • RT
    Robert T.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    April 26, 2026
    Happy customer

    I've had one for a couple of years and it reduces tension and pain I feel when working away without it .

    I purchased a pillow for my father a couple of weeks ago and he is over the moon with the results so much so I've just ordered another for mum .

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  • RH
    Robina H.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    April 25, 2026
    Great neck support

    Only been using it for a couple of weeks but it has really helped so far. 35YO but have 2 bulged discs c5c6 in neck and have intermittent nerve pain tingling and neck aches. Had a flare up with severe pain one day and searched online and found this site. Pillow perfect has indent for your neck if a back sleeper and raised sides if you want to sleep on sides. First couple of days felt odd as firm but has softened up and is great. Will take it everywhere now.

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